Content Policy

1. Introduction
2. Reference content
3. News content and journalism standards
4. Product reviews and recommendations
5. YMYL topics (finance, health, legal, safety)
6. General informational content
7. Affiliate links, sponsorships and advertising
8. User-generated content and community contributions
9. E-E-A-T: Experience, Expertise, Authoritativeness, Trust
10. Use of generative AI on the site
11. References and footnotes
12. Content/editorial contact information

www.polyformes.co.uk, operated by Polyformes Limited, is committed to publishing high-quality, trustworthy content.

This Content Policy outlines the standards we follow to ensure that all content on the Polyformes website serves a beneficial purpose for our customers and website visitors, upholding the highest standards of accuracy and integrity.

Polyformes requires all contributors to strictly adhere to this policy. These standards are enforced through fact-checking, regular content audits and editorial oversight by our Marketing Manager (Matt Dobson) and our wider team of foam experts.

We have also created separate policies covering the use of Cookies, Terms of Use, and Privacy for the GWP Group website, that you can access for specific information relating to this.

Polyformes maintains rigorous standards for accuracy, sourcing, and content.

2.1: Content oversight and fact-checking: Polyformes ensures all reference content is reviewed by our editorial team and/or various experts in foam/packaging at our business. We do not publish anonymous and/or unverified user-generated content.

2.2: Accuracy, sources and citations: Polyformes ensures that reference articles require, where appropriate, citations from reputable sources (particularly from recognised institutions in packaging and manufacturing).

For topics directly or indirectly impacting personal well-being, referred to as “Your Money or Your Life” (YMYL) content, Polyformes requires maximum accuracy and reliability:

5.1: Heightened accuracy and trust: Polyformes ensures articles undergo stringent fact-checking against authoritative sources.

5.2: Expert contributors and sources: Polyformes ensures content is authored or reviewed by credentialed experts in packaging. Full biographical details of each of our authors, including industry experience, qualifications and awards, is detailed in our Foam Experts section. Authors include these employed directly by Polyformes, and those by Polyformes parent company, Macfarlane Group PLC.

5.3: Content cites high-quality references from peer-reviewed sources as appropriate.

5.4: Additional scrutiny and updates: Polyformes ensures that we review all pages that potentially feature YMYL content on a regular basis. Misleading or outdated content is corrected or removed as soon as it is identified.

5.5: Articles and information that we believe have the potential to impact personal wellbeing of readers feature clear notices, informing the readers of this.

General informational content published on Polyformes is clear, comprehensive, and accurate

6.1: Clarity, comprehensiveness and accuracy: Polyformes ensures that articles clearly present accurate information from credible industry sources and adhere to established standards of accuracy and reliability.

6.2: Use of expert consensus: Polyformes ensures articles reflect established consensus among foam and packaging experts, avoiding unsupported claims.

6.3: Readability and user experience: Polyformes aims to structure our content for both clarity and ease of understanding. Content is tailored specifically for our target audience (B2B).

Polyformes upholds rigorous standards on our website to maintain the trust of our readers.

7.1: Advertising and affiliate disclosure: None of the content on this website contains affiliate links or sponsored materials.

Any links to packaging products that we do not manufacture ourselves are included only if they genuinely benefit our customers by offering substantial value, useful insights, or informed recommendations. Under no circumstances is content produced to generate affiliate revenue.

7.2: Sponsored content and native ads: Polyformes does not feature sponsored content, including advertorials and native advertising, on this website.

Polyformes does not currently accept user generated content in order to maintain a trusted, safe, and valuable experience for our readers.

Polyformes transparently utilises generative artificial intelligence (AI) technologies to support the creation of valuable, informative content (such as images and video) tailored for our audience.

Polyformes use of generative AI strictly follows the principles outlined by Google’s Search Quality Rater Guidelines, prioritising accuracy, trustworthiness, transparency, and human oversight.

10.1: Application images: Polyformes occasionally utilises generative AI for application images (i.e., products in use) on this site. We clearly notify website users of this on pages where imagery generated by AI is featured. Human editors review all images generated using AI for accuracy and quality before publication.

10.2: Product images: All product images are of genuine products manufactured by the Polyformes and have not been generated or enhanced using AI.

10.3: Text content: Genuine human contributors have written the text on this website. Generative AI, while used for research purposes, is not used in the creation of any text.

Human editors also conduct thorough secondary checks to ensure that any articles added by contributors to the site do not contain AI-generated text content.

10.4: Transparency and disclosure: When generative AI tools are utilised to create, enhance, or supplement content (images), Polyformes clearly discloses this usage within each relevant article or page.

In alignment with Google’s guidelines, content on  Polyformes is  clear about its origin to maintain trustworthiness:

“AI-generated content is not inherently bad and AI has the potential to create helpful content. As with any other form of content, the extent to which AI-generated content is helpful and beneficial depends on how it is created and used on a website.” (Google Search Quality Rater Guidelines, Section 3.4.1)

AI-generated elements on Polyformes will always be explicitly indicated to ensure readers fully understand the nature and origin of the information.

10.5: Editorial oversight and human review: All AI-generated content published on Polyformes is subject to rigorous human editorial oversight led by our Marketing Manager, Matt Dobson.

GWP Group editors carefully review, fact-check, and ensure that AI-assisted content fully meets our accuracy and quality standards before publication, reflecting the guidelines’ recommendation for responsible and helpful use of AI content:

“Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. Content created using automation, including AI, should be produced responsibly, ensuring it is genuinely helpful to users.” (Google Search Quality Rater Guidelines, Section 3.4.1)

Polyformes strictly avoid misuse or deceptive practices associated with automated content creation.

10.6: Ethical use and compliance: Polyformes use of generative AI strictly complies with all relevant regulations, including The Digital Services Act (or ‘DSA’), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and the broader principles outlined by the Information Commissioner’s Office (ICO).

Polyformes actively avoids misleading, deceptive, or harmful uses of AI, ensuring compliance with both ethical and legal standards applicable in the United Kingdom.

By openly communicating our approach to AI, upholding stringent human oversight, and adhering closely to relevant guidelines, Polyformes ensures that generative AI enhances—not detracts from—the trustworthiness, usefulness, and overall value of our content.

This Content Policy for  Polyformes ensures alignment with the following:

Google Search Quality Evaluator Guidelines

U.S. FTC Endorsement Guides (as a standard, regardless of region)

These documents underpin content standards on Polyformes, ensuring compliance with recognised industry guidelines, Google QRG, FTC and UK laws and legislation.

For editorial questions or feedback:

• Editorial inquiries: [email protected]
• Accessibility requests: [email protected]

For general inquiries or business information, please visit our contact page.